HHS signs $20M PR contract to promote healthcare law
So, you're in the Federal government, and you've passed a law of which the taxpayers paying for it disapprove. How do you handle this awkward situation, particularly as an election approaches?
Simple - spend more taxpayer dollars
The Health and Human Services Department has signed a $20 million contract with a public-relations firm to highlight part of the Affordable Care Act.What could possibly be wrong with that?
The new, multimedia ad campaign is designed to educate the public about how to stay healthy and prevent illnesses, an HHS official said.
The campaign was mandated by the Affordable Care Act and must describe the importance of prevention while also explaining preventive benefits provided by the healthcare law.
Let's just re-write that a smidge and see what happens...
TheYeah, that's how I read it...Health and Human Services DepartmentObamaadministrationcampaign has signed a $20 million contract with a public-relations firm tohighlight part of the Affordable Care Actpromote Obamacare.
The new, multimedia ad campaign is designed to educate the public about howto stay healthy and prevent illnesses, an HHS official saidthe Obama administration is caring for them.
The campaign was mandated by theAffordable Care ActObama campaign and mustdescribe the importanceincrease the popularity ofprevention while also explaining preventive benefits provided bythe healthcare law.
Labels: ads, Campaign 2012, obamacare
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